Fractional COO & Founder, Asamby Consulting
I’m a fractional COO for founder-led service businesses. I build the operating systems, management rhythms, and team structures that let founders stop being the bottleneck in their own company. Before Asamby, I founded and scaled two service businesses from scratch. I write about what I’ve learned from doing the work — not theory, but the patterns I see after 50+ operations engagements.
Benjamin started his career at Mercedes-Benz headquarters before founding Sport Driving, a corporate event agency he grew to €5M revenue. He then founded SOP Heroes, now a 7-figure SOP writing service. As a fractional COO, Benjamin helps founder-led service businesses implement the operating systems he used to build his own companies — from defining target operating models to managing teams and executing strategy. Whether running day-to-day operations, serving as a CEO’s sparring partner, or driving strategic projects, he brings a methodology-first approach to scaling operations. He has completed 50+ operations consulting and fractional COO engagements across digital agencies, professional services, education, legal, tech-enabled services, and SaaS.
A 100 Day Plan to Remove Yourself from Operations.
The Digital Agency Show, Episode 309: “Get the Best Out of High-Performance Teams”
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