Fractional COO Because Execution is Everything
We free CEOs from daily operations, solve operational bottlenecks, drive strategic initiatives, and guide your team—so your business can achieve great results, while you focus on growth.
Operations Are Holding your Business Back
Your current ops can’t keep up. Complexity has outgrown performance, delivery is slow and costly, and inefficient systems are directly blocking growth.
There’s No Senior Leader Driving Day-to-Day Execution
Without an experienced operator at the helm, the team lacks direction. Execution is inconsistent, and there’s no one coaching people or owning the details that keep everything running smoothly.
The CEO Is Overloaded and Can’t Focus on Growth
The business needs structure, but the CEO is stuck in the weeds—solving problems they shouldn’t have to. Without support, there’s no space to focus on strategy, growth, or breathing room.
You’re Stuck Without a Clear Path Forward
Everyone sees the problems, but no one has the roadmap. Without a clear solution—or the capacity to design one—progress stalls, decisions drag, and opportunities slip by.
What's a fractional COO?
A fractional Chief Operating Officer is a seasoned operations leader that you hire for your business to streamline operations and strategy execution. Fractional means that they’re not full-time, but either work with you and your team for a limited number of hours per week, or close to full-time for a limited period of time.
What We Do?
- Define the Right Strategic Priorities with You
- Execute Growth and Strategic Initiatives
- Diagnose Operational Bottlenecks
- Simplify and Streamline Business Processes
- Build KPI Systems and Drive Continuous Improvement
- Coach and Develop the Leadership Team
- Run Day-to-Day Operations with Senior Oversight
- Support the CEO as a Trusted Operational Sparring Partner
How we do it?
Strategy
Your strategy will have the single largest impact on your operations. We work with you to align on a crystal clear game plan for your business and team to execute, supported by a core set of KPIs we continuously track.
People
We work with you to make sure you have the right people in the right seats, they collaborate effectively and are fully aligned on your strategy.
Processes
We establish clear processes for your business, so you can benefit from increased efficiency, happier customers and engaged team members.
Tools
We establish a right-sized tool stack for your business, from software and automation to templates and best practices. We drive adoption of tool set by the team, so the tools you pay for actually bring the benefits you want.
Finances
Across the above dimensions, we keep an close eye on financial and cash impact. We believe overheads should be minimal, so your business stays flexible and resilient.
Types of Fractional COO Engagements
Full Scope
Spanning all of the above areas, a full fractional COO engagement is best when you need to offload both day-to-day management and building infrastructure.
Project-Based
In a project-based engagement, a fractional COO helps you deliver on a project of any nature. Great when this project is something you want to pursue but don’t have the bandwidth to execute.
Strategy and Infrastructure
If you need support setting clear direction, implementing strong strategy execution, and developing a robust operation system, then a fractional COO can focus on these outcomes. You keep managing your team.
Launching a business unit or business
You have an opportunity in front of you don’t want to miss, but need help getting it off the ground? A fractional COO can set up new businesses or business units for you.
Different types of fractional engagements
Fractional can mean
- A defined volume of hours per week, ranging from 8-30 hrs/week, over a period of typically 6-24 months
- A project-based engagement close to full-time, for a limited period of time (3-6 months)
No two COO roles are the same. We fully tailor our engagements around what you need.
What We can Accomplish Together
Unblock Growth by Fixing Operational Bottlenecks
- Diagnose and resolve the systems, processes, or team issues slowing your delivery, margins, or customer experience.
- Shift from reactive firefighting to proactive execution.
Free the CEO to Focus on Vision and Growth
- Offload day-to-day management, team oversight, and problem-solving.
- Create the space needed for strategic thinking, business development, and key partnerships.
Accelerate Strategic Execution
- Ensure that your strategic priorities don’t just stay in a slide deck.
- Get the leadership, systems, and follow-through needed to make things happen consistently.
Provide Senior Operational Leadership Without the Full-Time Commitment
- Lead your team, coach managers, drive performance, and instill accountability.
- No more missed deadlines, vague roles, or siloed teams.
Establish Scalable Systems and Processes
- Design and implement lean, effective processes that reduce cost and increase clarity.
- Lay the infrastructure for sustainable growth and efficiency.
Build a Culture of Accountability and Continuous Improvement
- Align people, processes, KPIs, and goals into one cohesive system.
- Build momentum through quick wins and durable habits.
Benefits of a Fractional COO Compared to Hiring a Full-Time COO
- Fast to hire start in weeks, not months
- Lower cost - pay only for the time and scope needed
- Flexible engagement - scale up/down based on need
- Experienced operator - hit the ground running
- Objective outsider - brings fresh perspective and best practices
- Ideal for scale-ups, transitions, or new initiatives
Full Time COO
- Long hiring process (3-6 months average)
- $200K+ salary plus equity, benefits, and risk
- Fixed commitment, even if needs shift
- May need onboarding or come from a less relevant background
- Can get pulled into internal dynamics or legacy habits
- Often too soon for full-time role, or too slow for urgent needs
Who We Are
Benjamin is a serial entrepreneur with both corporate and startup experience. He’s passionate about business, especially strategy, organization and operations. He has published a book, is the host of the Leading Your Agency Podcast and the author of the Good Management Blog.
Industry Focus
Digital Agencies
Ecommerce
Event Agencies
SaaS
Professional Services & Consulting
Automotive
Social Work
Clinics
Has founded three successful service businesses
Company sizes
1 - 10
11 - 30
31 - 70
71 - 300
Enterprise
Industry Focus
Investment
SaaS
Digital Agencies
eCommerce
Professional Services & Consulting
Company sizes
1 - 10
11 - 30
31 - 70
71 - 300
300 - 1,000
Enterprise
With an extensive experience in renowned consulting firms, an MBA from MIT, and as the COO of smaller organizations, Francesco brings an effective combination of operational excellence and practicability to every project.
His background in computer engineering, data science and machine learning is an additional asset for any numbers and data-driven project.
Our Process
Step 01
Step 02
Step 03
Step 04
Design Engagement
Define your ideal COO engagement
Engagement
We hit the ground running, working with your team on achieving your goals. Typically for 6-24 months, depending on what you need.
Ramp down
Once our work is done, we ensure a robust handover to your team.
Advisory (Optional)
We often stay available for regular touch points to ensure continuous improvement and ongoing growth.
WAC Travel | Nyack, NY
I would highly recommend Asamby, they have been incredible to work with! They helped us to figure out new processes, software, and even to train our staff. They start with a very thorough dive into your current method of work, interviewing each employee to make sure everyone is involved and on board with the changes. They think of new ways of operating that we would never have thought of, and speed up processes, improving communication at the same time. If you want to move your business to the next level, give them a call!.
Merak Capital | Riyadh, Saudi Arabia
Ben and Asamby are a joy to work with. They produce top-notch work with extreme attention to detail. Nothing is undoable to them. You give them a problem, and they’ll figure out how to tackle it and break it down into digestible solutions. I highly recommend them to anyone who wants top-tier work with genuine and professional individuals.
Book a free 30-minute discovery call
Schedule a free, no-commitment call to discuss your needs.
Frequently Asked Questions
Let’s determine what you need together. We can size engagements to cater to your needs.
It depends on what you need.
We work on isolated projects as well as on running the whole operations and team. Let’s discuss your needs, and we’ll find the ideal way of engagement.
Important: All of our engagements are remote, we mostly work with clients in the US, Europa and the Middle East.
As long as your team does their work from a computer, yes.
We’re remote only, therefore we need digital access to your team.
This works for both fully remote teams, as well as admin or services teams that work digitally.
If you’re looking to manage or streamline an onsite team with no regular access to or proficiency in digital tools (think trades business or restaurants, for example) , we recommend looking for a local partner instead.