For founder-led service businesses scaling past 25 employees

Stop running operations yourself. Hire a Fractional COO.

We step into your business, manage your team day-to-day, fix operational bottlenecks, and execute your strategy — so you can focus on growth.

Book a Free 30-Minute Discovery Call

✓ Senior Operations Leaders only ✓ Start within 3 weeks ✓ Flexible month-to-month

“The process has really helped us for the first time properly work on the business as opposed to in the business.”

— Simon Kearney, CEO at Click2View

Trusted by founders across the US, Europe & Middle East

CATES Tutoring Venveo Click2View Kahn Juniver Law Storybite Animation Studios PlusRender

Sound familiar?

You built a great business. Now it’s running you.

You’re stuck in the weeds

Every decision still runs through you. Your managers bring you problems instead of solutions, and you’re spending more time in internal meetings than on growth. The team is big enough that you shouldn’t be this involved — but there’s no one else to hand it to.

Execution is inconsistent

Projects stall, deadlines slip, and departments are creating their own processes. Your team leads are capable individually, but no one is driving cross-functional execution with senior-level accountability.

You know what needs to change, but can’t get to it

The org structure has outgrown the business, your management team isn’t aligned on priorities, and the operational improvements you keep planning never get executed. You need an operator, not another consultant.

Who you’ll work with

Entrepreneurs who’ve been in your shoes

Benjamin

Managing Partner

Serial entrepreneur who grew his first agency to 100 employees in five years. He’s built and scaled three profitable service businesses from the ground up. Author, podcast host, and operator at heart — not a career consultant.

Agencies Professional Services SaaS 20–150 employees

Francesco

Partner

MIT MBA with experience at leading consulting firms and as COO of smaller organizations. Combines operational excellence with a practical, hands-on approach. His engineering and data science background is an asset for any numbers-driven engagement.

SaaS eCommerce Investment 20–300 employees

What we do

A senior operator embedded in your business

We don’t write reports and leave. We work alongside your team, 8–30 hours per week, doing the work a full-time COO would do — at a fraction of the cost.

Run day-to-day operations

Manage your team, lead meetings, remove roadblocks, and keep execution on track.

Execute your strategy

Turn strategic priorities into action plans with clear owners, deadlines, and accountability.

Fix operational bottlenecks

Diagnose what’s slowing you down and implement leaner processes, smarter automation, and the right technology — from AI tools to workflow software — so improvements actually stick.

Build scalable infrastructure

KPIs, org structure, SOPs, and the operating system your business needs to grow without chaos.

Coach your leadership team

Develop your managers so the business doesn’t depend on you for every decision.

Be your operational sparring partner

A trusted second-in-command who knows the business inside out and tells you what you need to hear.

What changes

What changes with a Fractional COO

You get your time back.

CEOs we work with typically reclaim 10–20 hours per week within the first 90 days. That’s time you’re currently spending managing people, chasing updates, and solving problems your team should own.

Efficiency gains that actually stick.

You’ve invested in tools and automation — but the gains haven’t shown up yet. We make sure process improvements, tech rollouts, and workflow changes are implemented properly and adopted by your team. Not just configured — actually working.

Your business is ready to grow.

Scalable operations, clear accountability, and a team that runs without you in the middle of everything. The infrastructure for your next stage of growth, built and working — not in a slide deck.

Why Asamby

Operators, not consultants

3 Service businesses founded & scaled by our team

61 Happy clients across 17 countries

93 Successful projects delivered

“Working with Benjamin at Asamby has been a game changer at my company to eliminate the gaps and overlap in responsibilities. I am finally looking forward to a busy season where our departments will be well oiled machines.”

Holly Singer, CEO — Milkjar Candle Company, Canada

“Their impact on our firm has been nothing short of transformative. They didn’t just work for us; they worked with us. Their ability to engage with our team and weave insights into the larger strategic framework was remarkable.”

Steven Yuniver, Partner — Sinaskaya Yuniver Law, New York

“His strategic approach and expertise when it comes to processes and operations has been a great benefit to our fast growing productized agency in helping streamline, improve and automate the operation with 50+ people involved.”

Edvin, Founder — Storybite Animation Studios, USA

“I was sceptical at first about hiring a management consultant — something only big companies do, right? But the process has really helped us for the first time properly work on the business as opposed to in the business.”

Simon Kearney, CEO — Click2View, Singapore

How it works

From first call to results in weeks

Free discovery call.

We learn about your business, your team, and the challenge that’s keeping you stuck. 30 minutes, no commitment, no pitch.

Operational diagnostic.

We assess how your business actually runs — team, processes, systems — and build a clear action plan: what to fix first, what to build, and what results to expect.

We start executing.

We embed in your team and get to work. Most clients see real progress within the first 30 days — not a deck, not a plan, actual change.

Real results.

Within the first 90 days: smoother execution, fewer fires on your desk, and a team that’s starting to run without you. We track progress against the goals we set together.

Common questions

What founders typically want to know

How is a Fractional COO different from a consultant?

A consultant delivers recommendations. We deliver execution. We embed in your team, attend your meetings, manage your people, and own outcomes — not slide decks.

How is this different from hiring a full-time COO?

You get the same senior operator, but at a fraction of the cost and commitment. No equity, no 6-month search, no risk of a bad full-time hire. We typically start within 3 weeks.

What size company is this designed for?

We work best with founder-led service businesses between 25 and 150 employees, typically doing $2M+ in annual revenue, that have outgrown their current operating structure.

How much of my time will the engagement require?

It depends on what you need. A major strategic shift or operating model overhaul will require more of your involvement. If we’re taking over parts of day-to-day management, expect roughly 2–4 hours per week across calls and async channels like chat and email.

What if it’s not working — can I cancel?

Yes. All our contracts are month-to-month. If it’s not the right fit, you can wind down with 30 days notice.

Do you work remotely or on-site?

All our engagements are fully remote. We work with clients across the US, Europe, and the Middle East. As long as your team works digitally, we can operate effectively.

Which industries do you have the most experience in?

Digital agencies, professional services, SaaS, eCommerce, investment, and law firms. But the operational challenges — team structure, process, accountability, execution — are similar across most service businesses.

What does the first 30 days look like?

We run an operational audit: meet your team, understand your processes, identify bottlenecks, and build a prioritised action plan. By the end of month one, we’re executing — not still “getting up to speed.”

What happens when the engagement ends?

We ensure a clean handover — documented processes, trained team members, and a clear picture of what’s been built. Many clients keep us on for lighter advisory check-ins after the core work is done. We’re a transitional solution, not a permanent dependency.

Honest about fit

This is probably not right for you if:

Your business is below $2M annual revenue — the investment won’t make sense yet

You need someone physically on-site

Get clarity in 30 minutes

Book a free discovery call. We’ll learn about your business, understand the challenges you’re facing, and help you figure out whether a Fractional COO is the right next step.

Book Your Free Discovery Call

We onboard 1–2 new clients per quarter to maintain quality.

For service businesses with 25–150 employees. No pitch. No commitment. Just a useful conversation.