For founder-led service businesses scaling past 25 employees

Stop running operations yourself. Hire a Fractional COO.

We step into your business, manage your team day-to-day, fix operational bottlenecks, and execute your strategy — so you can focus on growth.

Book a Free 30-Minute Discovery Call
✓ Senior Operations Leaders only ✓ Typically start within 3 weeks ✓ Flexible month-to-month

“The process has really helped us for the first time properly work on the business as opposed to in the business.”

— Simon Kearney, CEO at Click2View
Trusted by founders across the US, Europe & Middle East
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Sound familiar?

You built a great business. Now it’s running you.

You’re stuck in the weeds

Every decision still runs through you. Your managers bring you problems instead of solutions, and you’re spending more time in internal meetings than on growth.

Execution is inconsistent

Projects stall, deadlines slip, and departments are creating their own processes. No one is driving cross-functional execution with senior-level accountability.

You know what needs to change, but can’t get to it

The org structure has outgrown the business, your management team isn’t aligned on priorities, and the improvements you keep planning never get executed.

The real question

You need operational leadership. The question is how.

The obvious answer is to hire a COO. But at your stage, a full-time executive hire is the wrong move — and here’s why.

Full-time COO hire

  • $180–250k salary + equity
  • 3–6 month search process
  • No guarantee of fit
  • Locked in if it doesn’t work
  • You manage them while they ramp up

Fractional COO

  • Fraction of the cost, no equity
  • Embedded in your business in 3 weeks
  • Proven senior operators
  • Month-to-month, cancel anytime
  • They manage your team — you focus on growth
What changes

What changes with a Fractional COO

You get your time back.

CEOs we work with typically reclaim 10–20 hours per week within the first 90 days. That’s time you’re currently spending managing people, chasing updates, and solving problems your team should own.

Efficiency gains that actually stick.

You’ve invested in tools and automation — but the gains haven’t shown up yet. We make sure process improvements, tech rollouts, and workflow changes are implemented properly and adopted by your team. Not just configured — actually working.

Your business is ready to grow.

Scalable operations, clear accountability, and a team that runs without you in the middle of everything. The infrastructure for your next stage of growth, built and working — not in a slide deck.

8–30 hours per week, fully remote Month-to-month, cancel with 30 days notice Typically start within 3 weeks of signing
How every engagement starts

The Operations Roadmap

Every Fractional COO engagement starts with a structured diagnostic. We get under the hood of your business, identify what’s working and what isn’t, and deliver a clear action plan — so we hit the ground running from day one.

Operations Roadmap

Completed in 2 weeks · Fee credited toward your first retainer month
Operational assessment — team structure, process maturity, and execution gaps mapped clearly
Specific, actionable recommendations based on experience from 90+ engagements
Prioritised roadmap — what to fix first, second, third, with timelines
A report you can share with your co-founder, leadership team, or board
The roadmap fee is credited in full against your first retainer month — so if you continue, the diagnostic is on us.
Book a Free Discovery Call to Discuss Your Roadmap
Who you’ll work with

Entrepreneurs who’ve been in your shoes

Benjamin

Benjamin

Managing Partner

Serial entrepreneur who grew his first agency to 100 employees in five years. He’s built and scaled three profitable service businesses from the ground up. Author, podcast host, and operator at heart — not a career consultant.

Agencies Professional Services SaaS 20–150 employees
LinkedIn
Francesco

Francesco

Partner

MIT MBA with experience at leading consulting firms and as COO of smaller organizations. Combines operational excellence with a practical, hands-on approach. His engineering and data science background is an asset for any numbers-driven engagement.

SaaS eCommerce Investment 20–300 employees
LinkedIn

93 engagements delivered across 17 countries

Why Asamby

Operators, not consultants

3 Service businesses founded & scaled by our team
61 Happy clients across 17 countries
93 Successful projects delivered
“Working with Benjamin at Asamby has been a game changer at my company to eliminate the gaps and overlap in responsibilities. I am finally looking forward to a busy season where our departments will be well oiled machines.”
Holly Singer, CEO — Milkjar Candle Company, Canada
“I was sceptical at first about hiring a management consultant — something only big companies do, right? But the process has really helped us for the first time properly work on the business as opposed to in the business.”
Simon Kearney, CEO — Click2View, Singapore
Common questions

What founders typically want to know

What’s the operations roadmap?
A focused 2-week diagnostic. Deep-dive sessions with an experienced Fractional COO, input from your team, and a report with specific, prioritised recommendations. The fee is credited in full against your first retainer month if you continue.
How is a Fractional COO different from a consultant?
A consultant delivers recommendations. We deliver execution. We embed in your team, attend your meetings, manage your people, and own outcomes — not slide decks.
How is this different from hiring a full-time COO?
You get the same senior operator, but at a fraction of the cost and commitment. No equity, no 6-month search, no risk of a bad full-time hire. We typically start within 3 weeks.
What size company is this designed for?
We work best with founder-led service businesses between 25 and 150 employees, typically doing $2M+ in annual revenue, that have outgrown their current operating structure.
How much of my time will the engagement require?
It depends on what you need. A major strategic shift or operating model overhaul will require more of your involvement. If we’re taking over parts of day-to-day management, expect roughly 2–4 hours per week across calls and async channels like chat and email.
What if it’s not working — can I cancel?
Yes. All contracts are month-to-month. If it’s not the right fit, you can wind down with 30 days notice.
Do you work remotely or on-site?
All our engagements are fully remote. We work with clients across the US, Europe, and the Middle East. As long as your team works digitally, we can operate effectively.
Which industries do you have the most experience in?
Digital agencies, professional services, SaaS, eCommerce, investment, and law firms. But the operational challenges — team structure, process, accountability, execution — are similar across most service businesses.
What happens when the engagement ends?
We ensure a clean handover — documented processes, trained team members, and a clear picture of what’s been built. Many clients keep us on for lighter advisory check-ins after the core work is done. We’re a transitional solution, not a permanent dependency.
Honest about fit

This probably isn’t for you if:

Your business is below $2M annual revenue — the investment won’t make sense yet
You need someone physically on-site — we’re fully remote
You’re looking for a strategy deck, not execution — we do the work, not the slides
You want to stay involved in every decision — we need autonomy to deliver results

Get clarity in 30 minutes

Book a free discovery call. We’ll learn about your business, understand the challenges you’re facing, and help you figure out whether an operations roadmap makes sense as a starting point.

Book Your Free Discovery Call

We onboard 1–2 new clients per quarter to maintain quality.

For service businesses with 25–150 employees. No pitch. No commitment.