Guest Post – My Entrepreneur Story
In this feature on Go Solo, I talk about my entrepreneurial story and what drives me to give my best every day.
- Benjamin Lander
- Good Management Blog
- 1 mins read

Benjamin is a fractional COO who builds operating systems for founder-led service businesses. He’s led 50+ operations engagements across digital agencies, professional services, education, legal, and SaaS — typically with companies of 15–100 employees. Before Asamby, he founded Sport Driving (grown to €5M revenue) and SOP Heroes. He’s the author of “A 100 Day Plan to Remove Yourself from Operations.”